Jaime Levy

UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

• Broschiertes Buch

Produktbeschreibung

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

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Produktdetails

• Verlag: O'Reilly Media
• 2 Revised edition
• Seitenzahl: 332
• Erscheinungstermin: 6. April 2021
• Englisch
• Abmessung: 226mm x 152mm x 15mm
• Gewicht: 410g
• ISBN-13: 9781492052432
• ISBN-10: 1492052434
• Artikelnr.: 59966260

Autorenporträt

Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players. Current/recent clients range from prestigious ad/interactive agencies (i.e. TBWA, Razorfish, Crispin Porter), Internet start-ups (i.e. TradeYa, Book Your Care, Plotto), and behemoth corporations (i.e. Cisco Systems, Sony, Honda). Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California's Viterbi School of Engineering. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training.