Jason C.K. Tham, Tharon Howard, Gustav Verhulsdonck

UX Writing

Designing User-Centered Content

• Broschiertes Buch

Produktbeschreibung

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.

Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

Produktdetails

• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 268
• Erscheinungstermin: 2. Oktober 2023
• Englisch
• Abmessung: 254mm x 178mm x 15mm
• Gewicht: 485g
• ISBN-13: 9781032227405
• ISBN-10: 1032227400
• Artikelnr.: 69119889

Autorenporträt

Jason C. K. Tham is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA. Tharon Howard is a Professor of English at Clemson University, USA. Gustav Verhulsdonck is an Associate Professor of Business Information Systems at Central Michigan University, USA.

Inhaltsangabe

Part 1: Perspectives 1. Introduction to UX Writing 2. The UX Writing Process 3. Building a UX Writer Outlook Part 2: Processes 4. Empathizing with and Assessing User Needs 5. Defining Problems and Opportunities 6. Ideating and Prototyping Content 7. Testing, Managing, and Deploying Content 8. Tracking and Measuring Success Part 3: Practices 9. Popular UX Writing Genres and Tasks 10. The UX Writing Portfolio 11. Using Generative AI and Automating Your Content 12. AI Recipes for UX Writing

Rezensionen

"If you have a background in writing, this is the book you need to add the UX theory and techniques, as well as the specific types of writing UX writers do. You'll enjoy the many examples, snapshots of UX writers on the job, and the practical exercises."

Janice (Ginny) Redish, author of Letting Go of the Words - Writing Web Content that Works.

"This book is a must read. The authors articulate through robust professional spotlights, examples, and research the underlying principles and essential phases of the content design process and offer readers actionable guidance for engaging in UX writing work and for building a UX writing portfolio."

Rebekka Andersen, University of California Davis, USA.

"This book is a necessary part of the future of the field. It is complete and comprehensive without being overwhelming. Each chapter is a sensible approach to learning. The organization of each chapter is presented in this way by design, perhaps, as its own lesson in UX writing."

Tracy Bridgeford, University of Nebraska Omaha, USA.