Value-Added Reseller
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A value-added reseller (VAR) is a company that adds features to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics industry, where, for example, a VAR might bundle a software application with supplied hardware. The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also…mehr

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A value-added reseller (VAR) is a company that adds features to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics industry, where, for example, a VAR might bundle a software application with supplied hardware. The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer''s needs which is then resold as a new package.