List of figures List of tables Foreword Introduction 1. The virtuous circle of value creation in the sports industry Annex: virtuous circle unleashed: the case of Valencia 2. Value creation and performance criteria for sport entities 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities? 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-6 5. The proto-image of Real Madrid - implications for marketing and management 6. Value creation from the organizational structure of a sports entity Index.
List of figures List of tables Foreword Introduction 1. The virtuous circle of value creation in the sports industry Annex: virtuous circle unleashed: the case of Valencia 2. Value creation and performance criteria for sport entities 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities? 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-6 5. The proto-image of Real Madrid - implications for marketing and management 6. Value creation from the organizational structure of a sports entity Index.
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