Value-Focused Thinking - Keeney, Ralph L.
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In this book, Ralph Keeney turns standard decisionmaking methods on their heads. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decisionmaking its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities--and thereby create better decision alternatives.

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Produktbeschreibung
In this book, Ralph Keeney turns standard decisionmaking methods on their heads. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decisionmaking its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities--and thereby create better decision alternatives.
Autorenporträt
Ralph L. Keeney is Professor Emeritus of Information and Operations Management, Marshall School of Business, and of Industrial and Systems Engineering, Viterbi School of Engineering, at the University of Southern California. He is coauthor (with Howard Raiffa) of Decisions with Multiple Objectives, which was awarded the Lanchester Prize of the Operations Research Society of America.