Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
Marin A. Marinov holds a PhD degree in Management and is Professor of International Business at Aalborg University, Denmark. His research interests include internationalization of business, multinational firms and business development in emerging economies, as well as business policy and strategy. He has taught and done extensive research on both sides of the Atlantic and in Asia in countries including Austria, Bulgaria, China, Finland, France, Germany, Portugal, Spain, Sweden, the United Kingdom, the United States among numerous others.
Inhaltsangabe
List of Tables List of Figures 1 Value in Marketing: What Is It and Why Does It Matter? Marin Marinov and Svetla Marinova 2 The Concept of Consumer Value: Development, Implications, Trajectory Morris B. Holbrook 3 The Intra-Variable Perspective on Value Research: A Personal Documented View Raquel Sánchez-Fernández and Martina G. Gallarza 4 The Inter-Variable Perspective on Consumer Value Research: A personal Documented View Martina G. Gallarza and Raquel Sánchez-Fernández 5 A Critical Review of the Value Concept in the International Marketing Context Sardana Islam Khan,,Ho Yin Wong and Parves Sultan 6 The Value of Networks and Knowledge in the Internationalization Process of Firms: Challenges and Future Perspectives Kent Eriksson and Angelika Lindstrand 7 Value Co-Creation in Social Media Networks Svetla Marinova, Jonas Eduardsen and Marin Marinov 8 Value Creation in Context: A Value Chain Locus Perspective Svetla T. Marinova, Susan Freeman and Marin A. Marinov List of Contributors Index
List of Tables List of Figures 1 Value in Marketing: What Is It and Why Does It Matter? Marin Marinov and Svetla Marinova 2 The Concept of Consumer Value: Development, Implications, Trajectory Morris B. Holbrook 3 The Intra-Variable Perspective on Value Research: A Personal Documented View Raquel Sánchez-Fernández and Martina G. Gallarza 4 The Inter-Variable Perspective on Consumer Value Research: A personal Documented View Martina G. Gallarza and Raquel Sánchez-Fernández 5 A Critical Review of the Value Concept in the International Marketing Context Sardana Islam Khan,,Ho Yin Wong and Parves Sultan 6 The Value of Networks and Knowledge in the Internationalization Process of Firms: Challenges and Future Perspectives Kent Eriksson and Angelika Lindstrand 7 Value Co-Creation in Social Media Networks Svetla Marinova, Jonas Eduardsen and Marin Marinov 8 Value Creation in Context: A Value Chain Locus Perspective Svetla T. Marinova, Susan Freeman and Marin A. Marinov List of Contributors Index
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