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Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value - Mello, Sheila; Lasser, Ronald; Mackey, Wayne
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This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.

Produktbeschreibung
This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.