Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers.
Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Mark Wickersham is a Chartered Accountant, speaker and sought-after profit improvement expert. Since selling his own accountancy practice in 2006 he has trained and mentored hundreds of accountants around the world on how to improve their value pricing techniques and strategies. He has built a large, international online community with The Value Pricing Academy, The Bookkeepers' Pricing Academy and the private Facebook group, Value Pricing with Mark Wickersham.
Inhaltsangabe
Chapter 01: The problem with the old fashioned way of pricing accounting services; Chapter 02: What the research tells us; Chapter 03: Overcoming a lack of confidence when pricing; Chapter 04: What makes a great pricing strategy?; Chapter 05: How does pricing change in a post COVID world?; Chapter 06: The foundations of value pricing; Chapter 07: The structure of the value conversation; Chapter 08: How to price a new client; Chapter 09: How to prequalify prospects so you avoid the time wasters; Chapter 10: The questions to ask the client to determine value; Chapter 11: Giving clients a choice Your first step to value pricing; Chapter 12: How to create effective packages; Chapter 13: How to calculate a profitable price; Chapter 14: How to properly build scope into the price so you never make a loss; Chapter 15: How to set out your fixed price agreement; Chapter 16: How to identify and tackle scope creep; Chapter 17: How to re price your existing clients without fear of losing them; Chapter 18: How to get clients to value what you do for them; Chapter 19: How to quantify the value to your client; Chapter 20: The reason your clients are clueless about price and how that helps you
Chapter - 01: The problem with the old-fashioned way of pricing accounting services;
Chapter - 02: What the research tells us;
Chapter - 03: Overcoming a lack of confidence when pricing;
Chapter - 04: What makes a great pricing strategy?;
Chapter - 05: How does pricing change in a post-COVID world?;
Chapter - 06: The foundations of value pricing;
Chapter - 07: The structure of the value conversation;
Chapter - 08: How to price a new client;
Chapter - 09: How to prequalify prospects so you avoid the time wasters;
Chapter - 10: The questions to ask the client to determine value;
Chapter - 11: Giving clients a choice - Your first step to value pricing;
Chapter - 12: How to create effective packages;
Chapter - 13: How to calculate a profitable price;
Chapter - 14: How to properly build scope into the price so you never make a loss;
Chapter - 15: How to set out your fixed price agreement;
Chapter - 16: How to identify and tackle scope creep;
Chapter - 17: How to re-price your existing clients without fear of losing them;
Chapter - 18: How to get clients to value what you do for them;
Chapter - 19: How to quantify the value to your client;
Chapter - 20: The reason your clients are clueless about price and how that helps you
Chapter 01: The problem with the old fashioned way of pricing accounting services; Chapter 02: What the research tells us; Chapter 03: Overcoming a lack of confidence when pricing; Chapter 04: What makes a great pricing strategy?; Chapter 05: How does pricing change in a post COVID world?; Chapter 06: The foundations of value pricing; Chapter 07: The structure of the value conversation; Chapter 08: How to price a new client; Chapter 09: How to prequalify prospects so you avoid the time wasters; Chapter 10: The questions to ask the client to determine value; Chapter 11: Giving clients a choice Your first step to value pricing; Chapter 12: How to create effective packages; Chapter 13: How to calculate a profitable price; Chapter 14: How to properly build scope into the price so you never make a loss; Chapter 15: How to set out your fixed price agreement; Chapter 16: How to identify and tackle scope creep; Chapter 17: How to re price your existing clients without fear of losing them; Chapter 18: How to get clients to value what you do for them; Chapter 19: How to quantify the value to your client; Chapter 20: The reason your clients are clueless about price and how that helps you
Chapter - 01: The problem with the old-fashioned way of pricing accounting services;
Chapter - 02: What the research tells us;
Chapter - 03: Overcoming a lack of confidence when pricing;
Chapter - 04: What makes a great pricing strategy?;
Chapter - 05: How does pricing change in a post-COVID world?;
Chapter - 06: The foundations of value pricing;
Chapter - 07: The structure of the value conversation;
Chapter - 08: How to price a new client;
Chapter - 09: How to prequalify prospects so you avoid the time wasters;
Chapter - 10: The questions to ask the client to determine value;
Chapter - 11: Giving clients a choice - Your first step to value pricing;
Chapter - 12: How to create effective packages;
Chapter - 13: How to calculate a profitable price;
Chapter - 14: How to properly build scope into the price so you never make a loss;
Chapter - 15: How to set out your fixed price agreement;
Chapter - 16: How to identify and tackle scope creep;
Chapter - 17: How to re-price your existing clients without fear of losing them;
Chapter - 18: How to get clients to value what you do for them;
Chapter - 19: How to quantify the value to your client;
Chapter - 20: The reason your clients are clueless about price and how that helps you
Rezensionen
"There is great nobility in being paid a fair portion of the value your firm creates. In Value Pricing for Accounting Professionals, Mark provides the mindset change required, along with his proven strategies to help you price based upon customer value, not internal costs. Mark renders your journey painless and rewarding-for you and your customers." Ronald J. Baker, Radio-Show Host, The Soul of Enterprise, Founder of VeraSage Institute and author of the bestselling book, Implementing Value Pricing: A Radical Business Model for Professional Firms
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