Values-based Service for Sustainable Business - Edvardsson, Bo; Enquist, Bo
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This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

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Produktbeschreibung
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
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Autorenporträt
Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden. Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.