First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: Preface. Part I: Theoretical and Conceptual Perspectives.T.J. Reynolds S.J. Westberg J.C. Olson A Strategic Framework for Developing and Assessing Political Social Issue and Corporate Image Advertising. B.G. Englis M.R. Solomon Where Perception Meets Reality: The Social Constructions of Lifestyles. J.P. Murry Jr. J.L. Lastovicka J.R. Austin The Value of Understanding Trait Motivations on Consumption Beliefs. D. Prensky C. Wright-Isak Advertising Values and the Consumption Community. G. Fennell Value and Values: What Is the Relevance for Advertisers? L.R. Kahle P.M. Homer R.M. O'Brien D.M. Boush Maslow's Hierarchy and Social Adaption as Alternative Accounts of Value Structures. Part II: Methodological Approaches.L.J. Shrum J.A. McCarty Issues Involving the Relationship Between Personal Values and Consumer Behavior: Theory Methodology and Application. S.C. Grunert-Beckmann S. Askegaard "Seeing With the Mind's Eye": On the Use of Pictorial Stimuli in Values and Lifestyle Research. B. Wansink Developing Useful and Accurate Customer Profiles. P. Valette-Florence A Causal Analysis of Means-End Hierarchies: Implications in Advertising Strategies. S.J. Gould The Use of Psychographics by Advertising Agencies: An Issue of Value and Knowledge. I.J. O'Connor Using Attitudinal Segmentation to Target the Consumer. Part III: Social Trends.P. Cafferata M.I. Horn W.D. Wells Gender Role Changes in the United States. L. Chiagouris L.E. Mitchell The New Materialists. B. MacEvoy Change Leaders and the New Media. T.E. Muller The Benevolent Society: Value and Lifestyle Changes Among Middle-Aged Baby Boomers. L.R. Lepisto The Adult Longitudinal Panel: A Research Program to Study the Aging Process and Its Effect on Consumers Across the Life Span. Part IV: International Applications.K.G. Grunert K. Brunsø S. Bisp Food-Related Lifestyle: Development of a Cross-Culturally Valid Instrument for Market Surveillance. D. Weber B. Dubois The Edge of Dream: Managing Brand Equity in the European Luxury Market. A.H. Zins Transferability of the Concept of Environmental Awareness Within the EUROSTYLES System Into Tourism Marketing. G.M. Rose Cross-Cultural Values Research: Implications for International Advertising.
Contents: Preface. Part I: Theoretical and Conceptual Perspectives.T.J. Reynolds S.J. Westberg J.C. Olson A Strategic Framework for Developing and Assessing Political Social Issue and Corporate Image Advertising. B.G. Englis M.R. Solomon Where Perception Meets Reality: The Social Constructions of Lifestyles. J.P. Murry Jr. J.L. Lastovicka J.R. Austin The Value of Understanding Trait Motivations on Consumption Beliefs. D. Prensky C. Wright-Isak Advertising Values and the Consumption Community. G. Fennell Value and Values: What Is the Relevance for Advertisers? L.R. Kahle P.M. Homer R.M. O'Brien D.M. Boush Maslow's Hierarchy and Social Adaption as Alternative Accounts of Value Structures. Part II: Methodological Approaches.L.J. Shrum J.A. McCarty Issues Involving the Relationship Between Personal Values and Consumer Behavior: Theory Methodology and Application. S.C. Grunert-Beckmann S. Askegaard "Seeing With the Mind's Eye": On the Use of Pictorial Stimuli in Values and Lifestyle Research. B. Wansink Developing Useful and Accurate Customer Profiles. P. Valette-Florence A Causal Analysis of Means-End Hierarchies: Implications in Advertising Strategies. S.J. Gould The Use of Psychographics by Advertising Agencies: An Issue of Value and Knowledge. I.J. O'Connor Using Attitudinal Segmentation to Target the Consumer. Part III: Social Trends.P. Cafferata M.I. Horn W.D. Wells Gender Role Changes in the United States. L. Chiagouris L.E. Mitchell The New Materialists. B. MacEvoy Change Leaders and the New Media. T.E. Muller The Benevolent Society: Value and Lifestyle Changes Among Middle-Aged Baby Boomers. L.R. Lepisto The Adult Longitudinal Panel: A Research Program to Study the Aging Process and Its Effect on Consumers Across the Life Span. Part IV: International Applications.K.G. Grunert K. Brunsø S. Bisp Food-Related Lifestyle: Development of a Cross-Culturally Valid Instrument for Market Surveillance. D. Weber B. Dubois The Edge of Dream: Managing Brand Equity in the European Luxury Market. A.H. Zins Transferability of the Concept of Environmental Awareness Within the EUROSTYLES System Into Tourism Marketing. G.M. Rose Cross-Cultural Values Research: Implications for International Advertising.
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