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An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.

Produktbeschreibung
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
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Autorenporträt
W.M. Wadman