Vehicle Purchasing Behaviors and Attitudes of Consumers - J., Jose Prabhu
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The economic status of modern women has been greatly influenced by the rapidly changing environment they live in are exposed to, their educational background and the commercial opportunities that are available to them. The combination of more employment opportunities for women had a large impact on the consumption habits of women. The main purposes of the study were to find out the various preferences of women in buying a four-wheeler. The consumer expectations about the features of vehicles and the attributes which influence their choice of purchasing a suitable vehicle was studied.

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Produktbeschreibung
The economic status of modern women has been greatly influenced by the rapidly changing environment they live in are exposed to, their educational background and the commercial opportunities that are available to them. The combination of more employment opportunities for women had a large impact on the consumption habits of women. The main purposes of the study were to find out the various preferences of women in buying a four-wheeler. The consumer expectations about the features of vehicles and the attributes which influence their choice of purchasing a suitable vehicle was studied.
Autorenporträt
Dr. Jose, Research Associate, Senior Business Consultant, Visiting Professor and Distinguished Researcher in India. His core expertise is in the area of corporate entrepreneurship and innovation, business management, human resource management, organizational innovation, digital marketing, and learning.