In modern era, people tend to travell using airlines to make them more convinient. In order to understand the English language and the signs concerning with traveling by airplanes, it is good for people to read this book. This book deals with the relationship between the verbal and visual ways of communication carried out specifically at the domain of airport advertisement. The English, as a means of communication is seen from the semantic point of view, however the visual signs are analyzed by semiotic view.