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In an increasingly competitive and saturated veterinary services market, clinics face significant challenges in attracting clients, maintaining profitability, and delivering quality services. This book offers a practical and strategic guide for veterinarians and practice owners to thrive through differentiation, cooperation, and sustainability. The book combines economic and business concepts such as game theory, the prisoner's dilemma and the tragedy of the commons, adapting them to the context of the veterinary market. Through clear explanations and practical examples, it analyzes how strategic decisions can lead to the success or deterioration of clinics in a competitive environment. Main Axes of the Book: Competition and Market Saturation: >Differentiation as a Key Strategy: >Cooperation between Clinics: >Long-term sustainability: >Success Stories and Practical Tools: >Final Reflection: This book invites veterinarians to take a strategic and ethical approach, fostering collaboration and engagement with animal welfare and the community. It is an essential tool for those who want to thrive in a saturated market, building sustainable and reliable clinics that contribute positively to the sector and pet care.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.