Video Game Marketing - Zackariasson, Peter; Dymek, Mikolaj
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The video game industry has been one of the fastest growing cultural phenomena of our times and to a new generation of "indie gamers", being a game developer isn't just about design and production. This textbook is for game design or development students, or aspiring developers, who want to know how to promote and sell the results of their efforts. It provides a much-needed guide to the essentials of marketing strategy, applied to the video games industry.

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Produktbeschreibung
The video game industry has been one of the fastest growing cultural phenomena of our times and to a new generation of "indie gamers", being a game developer isn't just about design and production. This textbook is for game design or development students, or aspiring developers, who want to know how to promote and sell the results of their efforts. It provides a much-needed guide to the essentials of marketing strategy, applied to the video games industry.
Autorenporträt
Peter Zackariasson is an Associate Professor in Marketing at the University of Gothenburg, Sweden. Since early 2000 he has studied the video game industry, its production and consumption, which has resulted in numerous articles, books and conference papers. Mikolaj Dymek is an Associate Professor at Mid Sweden University, Sweden, where he researches marketing communications. He is also a consumer PR analyst and is co-editor of a new volume of work on the business of gamification, also due in 2016 from Routledge.