Video Games - Bhagirath, Hari
27,99 €
inkl. MwSt.

Versandfertig in 6-10 Tagen
payback
14 °P sammeln
  • Broschiertes Buch

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.
Autorenporträt
Hari Bhagirath graduated his M.Phil in Media Studies from Christ University, Bangalore. He worked in Technicolor as a Junior Account Manager after completing his MS in Communication with specialization in Visual Communication. He is also a photographer, guest lecturer and a media professional.