Jon Mowat

Video Marketing Strategy

• Broschiertes Buch

Produktbeschreibung

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.

Produktdetails

• Verlag: Kogan Page
• Erscheinungstermin: 26. Februar 2018
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 466g
• ISBN-13: 9780749481599
• ISBN-10: 0749481595
• Artikelnr.: 48208548

Inhaltsangabe

An Introduction to Video Marketing, Its Impact and Opportunity; What Is Video Marketing?; Why Video Marketing Works; Video Types - Outlines and Benefits; How To Stand Out in the Content Soup;How To Make Great Video Content; The Magic Formula for Video Marketing; Applying the Magic Formula;Video Marketing - The Nuts and Bolts; Developing Video Marketing Ideas; Making Your Video Marketing Ideas A Reality; Outsourcing For Success; Fail - What Not To Do; Linking Videos To Sales; New Technologies - Virtual Reality, 360 and Interactive; So The Video Is Out There... Now What?; Vloggers and Your Brand; But Is It Working? Measuring ROI;Moving Beyond Single Films To Content Hubs; Amplify Results With A Rich Content Hub; Social Video Platforms; Short Form Video - Vines and More; Live Video - Periscope, Tenpole Marketing, Facebook Live and More;Conclusions