Viral Media - Fornelli, Paul; Mahler, Jody
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Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personn

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Produktbeschreibung
Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personn
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Autorenporträt
Dr. Paul Fornelli is an award-winning digital media producer, author, instructor, and longtime member of the University Film and Video Association. He is the owner of Blatant Image Group productions and holds an M.F.A. in broadcast production and an Ed.D. in organizational leadership, with an emphasis on social media use in nonprofit organizations.