Andere Kunden interessierten sich auch für
![CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING]( "CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING")
CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING33,99 €![Effect of word of mouth marketing on SMEs- Photo printing Industry]( "Effect of word of mouth marketing on SMEs- Photo printing Industry")
Effect of word of mouth marketing on SMEs- Photo printing Industry35,99 €![Negative word of mouth communication: consumer complaint websites]( "Negative word of mouth communication: consumer complaint websites")
Negative word of mouth communication: consumer complaint websites44,99 €![Customer Satisfaction and Word-of-Mouth Behavior]( "Customer Satisfaction and Word-of-Mouth Behavior")
Customer Satisfaction and Word-of-Mouth Behavior48,99 €![Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention]( "Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention")
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention47,95 €![Total E-mail Marketing]( "Total E-mail Marketing")
Total E-mail Marketing74,99 €![The power of electronic word-of-mouth]( "The power of electronic word-of-mouth")
The power of electronic word-of-mouth57,99 €
With the explosion of SPAM mail and the proliferation of viral marketing campaigns, the factors affecting the rapid transmission of messages becomes more and more important. This research study focused on the impact of source characteristics and of providing consumers with additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual homophily are discussed in their role in encouraging people to view websites, forward e-mail messages, and try out new products. To complement these source characteristics, the presence of motivations to act such as offering discounts, providing entertainment value, and having a link to online communities was also explored.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.