Esperanza Miyake

Virtual Influencers

Identity and Digitality in the Age of Multiple Realities

• Gebundenes Buch

Produktbeschreibung

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 216
• Erscheinungstermin: 1. August 2024
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 580g
• ISBN-13: 9781032559698
• ISBN-10: 1032559691
• Artikelnr.: 70147699

Autorenporträt

Esperanza Miyake is Chancellor's Fellow and Senior Lecturer in Journalism, Media and Communication at the University of Strathclyde, UK.

Inhaltsangabe

Introduction: Virtual Influencers of the New Millennium
1. Genealogy of Virtual Influencers: intersecting cultures, industries and
technologies
2. Where Are You Really From? Nationalised Virtualities in the Age of
Liquid Reality
3. Intracommunicative Virtual Emotionality: fictional truths, virtual
parasociality and the intimacy of affective echo-chambers
4. Im/materialities of Virtual Everyday Life: born-virtual objects, virtual
temporalities and the banal
5. Virtual Biocapitalism: digital skin, 'melanin' and racialised biodata
6. Pandemic Uncanny Valley: un-biology, the fear of 'unclean biology', and
the necropolitics of virtuality
7. Virtual Mimesis and Transmedial Mobility: from digital Polaroids, to AI
influencers and Vtuber communities
8. Behind Every Successful Virtual Influencer, There is a Human: the
political economy of virtual influencers
Conclusion: A Thematic Anatomy of Virtual Influencers: past, present and
into the future