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This work aims to analyze a Brazilian group present in virtual social networks as an organizer of political mobilizations. The main question to be clarified here is: in what way are internet users mobilized by the leaders of a virtual group to claim the right to the city and to discuss politics? In order to carry out the research, a case study of the group Urban Rights / Recife (DU) was made on Facebook, which has over 31,000 members and is responsible for discussing and articulating various mobilizations in Recife, like #OcupeEstelita 2014, which occupied an area of the city center for about 50 days. The analysis uses theories of new social movements and networks, combined with qualitative approaches, such as the Discourse Theory proposed by Laclau and Mouffe.