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Is the metaverse a brave new world? An immersive digital playground? The next generation of online gaming? Or just the latest manifestation of our human tendency to create other realities?Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative…mehr

Produktbeschreibung
Is the metaverse a brave new world? An immersive digital playground? The next generation of online gaming? Or just the latest manifestation of our human tendency to create other realities?Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences. Rigorously researched, passionately argued, and written by a tech founder and creator of digital worlds, Virtual Society reveals why the metaverse offers a new universe of ideas that offers users unprecedented opportunities to create, explore and find meaning. It's an essential guide for anyone who wants to get beyond superficial headlines and understand the true shape of our virtual future.
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Autorenporträt
Herman Narula is the co-founder and CEO of Improbable, a London-based technology company. He has been featured by Wired, Financial Times, CNBC, The Economist, New Statesman, Bloomberg and more. His TED Talk, The Transformative Power of Video Games has been viewed over 1.8m times.
Rezensionen
I ve long been fascinated by how technology can be used to augment the human experience. Herman Narula s brilliant book shows how the nascent metaverse has the potential to do that in ways we re just beginning to appreciate. He makes a case that virtual worlds are the latest manifestation of an ancient human drive to enrich our day-to-day lives. This is an important book brimming with big and convincing arguments about where human life is heading. Arianna Huffington, founder and CEO, Thrive

A fascinating, provocative case that the metaverse will not merely transform our virtual experiences it may actually enrich the quality of our lives. If the best way to predict the future is to build it, Herman Narula is holding quite the crystal ball. In this book, he gives you a look inside and establishes himself as a thought leader on the future of humanity and technology. Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Too often, technologists propose a grand vision of the future without much considering the past. I am delighted to see that this is not the case with Herman Narula. His highly impressive book Virtual Society weaves together perspectives of human history and psychology, placing new developments in digital technology within them. The course he charts for the metaverse is one to be taken seriously. Prof. Dr. Jürgen Renn, director, Max Planck Institute for the History of Science

The evolution of the internet into a metaverse of virtual worlds marks a profound shift in our society. Herman Narula s brilliant new book lays out the most intellectually rigorous case for why this is happening, arguing that what we call the metaverse is the latest manifestation of an ancient human drive to build worlds of meaning that complement our physical surroundings. This mind-expanding, vitally important book blows through superficial takes, showing us where we might be heading. Marc Andreessen, co-founder and general partner, Andreessen Horowitz
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