Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. The fourth edition of Visible Signs includes new interviews with industry professionals and updated exercises, as well as a necessary new chapter on fake news, propaganda, diversity in ?neutral' communication (like emojis), and issues related to social media representation.…mehr
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. The fourth edition of Visible Signs includes new interviews with industry professionals and updated exercises, as well as a necessary new chapter on fake news, propaganda, diversity in ?neutral' communication (like emojis), and issues related to social media representation.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
David Crow, until his sudden death in 2022, was Pro Vice-Chancellor and Head of Camberwell, Chelsea and Wimbledon Colleges of Arts, University of the Arts, London, UK.
Inhaltsangabe
Introduction Chapter 1: Components. What is Theory? Agreement Portfolio Exercises. Chapter 2: How Meaning is Formed. Categories of Sign Value Portfolio Exercises. Chapter 3: Reading the Sign: The Reader Convention and Motivation Portfolio Exercises. Chapter 4: Text and Image: Digital and Analogue Codes Advertising Writing Portfolio Exercises. Chapter 5: Official and Unofficial Language: Habitus The Production of Legitimate Language The Competition for Cultural Legitimacy Unofficial Language Portfolio Exercises. Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis) Portfolio Exercises. Chapter 7: Junk and Culture: Dirt and Taboo Rubbish Theory Rubbish as a Resource Portfolio Exercises. Chapter 8: Open Work: Information and Meaning Openness and the Visual Arts Openness and Information Form and Openness Portfolio Exercises. Glossary Bibliography Index
Introduction Chapter 1: Components. What is Theory? Agreement Portfolio Exercises. Chapter 2: How Meaning is Formed. Categories of Sign Value Portfolio Exercises. Chapter 3: Reading the Sign: The Reader Convention and Motivation Portfolio Exercises. Chapter 4: Text and Image: Digital and Analogue Codes Advertising Writing Portfolio Exercises. Chapter 5: Official and Unofficial Language: Habitus The Production of Legitimate Language The Competition for Cultural Legitimacy Unofficial Language Portfolio Exercises. Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis) Portfolio Exercises. Chapter 7: Junk and Culture: Dirt and Taboo Rubbish Theory Rubbish as a Resource Portfolio Exercises. Chapter 8: Open Work: Information and Meaning Openness and the Visual Arts Openness and Information Form and Openness Portfolio Exercises. Glossary Bibliography Index
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