This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.…mehr
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.
Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.
Inhaltsangabe
Table of Contents Preface Introduction 1. The Years Prior to 1900 2. Medical Advice, Lore and Oddities 3. Children and the Needy 4. Fashion and Style 5. Marketing 6. Women 7. Image, Psychology, Experiments 8. Statistics 9. Optometry Laws 10. Price- Fixing, Scams, Retailing 11. Contact Lens 12. Sunglasses Chapter Notes Bibliography Index
Table of Contents Preface Introduction 1. The Years Prior to 1900 2. Medical Advice, Lore and Oddities 3. Children and the Needy 4. Fashion and Style 5. Marketing 6. Women 7. Image, Psychology, Experiments 8. Statistics 9. Optometry Laws 10. Price- Fixing, Scams, Retailing 11. Contact Lens 12. Sunglasses Chapter Notes Bibliography Index
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