Keith Kenney

Visual Communication Research Designs

• Gebundenes Buch

Produktbeschreibung

A guide to designing research that involves visuals relevant to communications media. It explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It is suitable for students conducting research on motion pictures, video, television, photographs, and illustrations.

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Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 312
• Erscheinungstermin: 10. Dezember 2008
• Englisch
• Abmessung: 231mm x 157mm x 23mm
• Gewicht: 544g
• ISBN-13: 9780415988698
• ISBN-10: 0415988691
• Artikelnr.: 23605166

Autorenporträt

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He is the founding editor of Visual Communication Quarterly, and he served as an editor of the Handbook of Visual Communication. He continues to shoot documentary-style photographs and videos.

Inhaltsangabe

Table of Contents Contributors Preface Like an espresso but without the
insomnia Putting your best cyberface forward Don't talk about it; just draw
it Reach out and hug someone We shall act and overcome, together Working
for two universities 5,000 miles apart Traditions are group efforts to
prevent the unexpected That story's ridiculous; look, here's what happened
Everything you wanted to know, but were powerless to ask (by David
Weintraub) Reel sex: A content interpretive analysis Glossary References
Index