To ensure deep and comprehensive protection of innovative technical ideas from uncontrolled borrowing and even copying, the non-obviousness of an idea to the average person in the technological field of the idea that has emerged is of great importance today in the context of ever deepening globalisation.Employees of startups, especially those who are in the process of making basic innovative decisions, especially in the context of concentrated brainstorming, are in constant stress and are in dire need of psychological visual rehabilitation, carried out with the help of familiar visual tools, in the form of photographs or even a series of photo works that form a certain psychological climate.