Silvia Belli

Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

• Broschiertes Buch

Produktbeschreibung

This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail.

Produktdetails

• Verlag: HOAKI BOOKS S.L. / Hoaki
• Seitenzahl: 240
• Erscheinungstermin: 21. Februar 2020
• Englisch
• Abmessung: 297mm x 212mm x 20mm
• Gewicht: 934g
• ISBN-13: 9788417656065
• ISBN-10: 8417656065
• Artikelnr.: 55952953

Autorenporträt

Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from ESCP Europe in London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency.

Inhaltsangabe

THE ORIGINS OF VISUAL MERCHANDISING. Visual Merchandising today WHO IS THE VISUAL MERCHANDISER. JOB OPPORTUNITIES AND KNOWLEDGE OF THE VARIOUS DISTRIBUTION FORMATS. Multi
brand store.
Single
brand store.
Flagship store.
Concept store.
Corner.
Shop in shop.
Factory outlet.
Temporary shop.
Shopping centre.
Department store.
Franchise WHAT MAKES PEOPLE BUY. The olfactory path.
Today's consumer. COLOUR: MEANINGS AND CHARACTERISTICS. The characteristics of colour.
The meanings of colour. GRAPHICS IN VISUAL MERCHANDISING. Logo and Brand.
The psychology of shapes.
Colour as image identity.
The importance of fonts.
Window stickers.
Packaging. LIGHTING TECHNOLOGY. The origins of artificial lighting.
Light in Visual merchandising.
The use of light in the point of sale.
Parameters underlying the choice of light source.
Light sources. STAFF IN THE POINT OF SALE. THE SHOP WINDOW. Individual and cultural meanings and their function.
The "shop window structure".
Designing the window display.
The composition of the display.
Themed displays.
Do's & Don't's. FURNISHING STYLES. Baroque: glitz.
Louis XVI: opulence.
Empire: austere sumptuousness.
Tyrolean: mountain chalet.
Old America: the country of "Gone With The Wind".
English Victorian: The Victorian Age.
Art Déco: Arts Décoratifs.
Provençal: today's shabby chic.
Country: the rustic.
Arte povera: simplicity and functionality.
African Ethnic: from the savannah.
Oriental Ethnic: a dive into zen gardens.
Pop Art (New Pop or Seventies style) from Marylin to multi
colour furnishings.
Industrial: metropolitan and understatement. THE POINT OF SALE. Layout of the point of sale.
Product display arrangement.
Display stands. How to display the goods inside the store TRADE FAIR STANDS. BIBLIOGRAPHY