Anne Kong, Martin M. Pegler

Visual Merchandising and Display

Bundle Book + Studio Access Card

• Broschiertes Buch

Produktbeschreibung

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Erscheinungstermin: 5. April 2018
• Englisch
• Abmessung: 219mm x 281mm x 26mm
• Gewicht: 1562g
• ISBN-13: 9781501315367
• ISBN-10: 1501315366
• Artikelnr.: 45797935

Autorenporträt

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Inhaltsangabe

Table of Contents Preface Part I: Getting Started-Visual Merchandising and
Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and
Composition 4. Light and Lighting 5. The Design Process Part II: Display
Locations and Design Methods 6. The Exterior of the Store 7. Display Window
Construction 8. Store Interiors 9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays
and Familiar Symbols Part III: What to Use for Successful Displays 12.
Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14.
Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular
Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and
Props 18. Materials and Graphics Used in Visual Merchandising and Store
Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory
Display 20. Home Fashions, Hard Goods, and Food Displays 21.
Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual
Merchandising and Planning 23. Visual Merchandise Planning 24. Store
Planning and Design 25. Community and Experiential Stores Part VI: Industry
Resources 26. Trade Organizations and Sources 27. Career Opportunities in
Visual Merchandising Glossary Index