Visual Merchandising: In-Store Communication to Enhance Customer Value - Zaghi, Karin
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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

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Produktbeschreibung
Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
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Autorenporträt
Karin Zaghi is a Professor of Marketing and Sales at SDA Bocconi School of Management where since 2017 she has been in charge of the Channel & Retail Category. She is Professor of Marketing at Bocconi University.