Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer.
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer.
Louisa Iarocci is Assistant Professor in the Department of Architecture at the University of Washington, Seattle, USA.
Inhaltsangabe
Contents: Introduction: the image of visual merchandising Louisa Iarocci; Part I Promotion: Corridors of consumption: mid-19th-century commercial space and the reinvention of downtown Jeffrey A. Cohen; Hieroglyphs of commerce: the visual rhetoric of the German Sachplakat Kathleen Chapman; Selling perceptions of space: AT&T print ads 1908-1930 Emily Bills. Part II Products: Pontiac hood ornaments: marketing the Chief Mona Hadler; The store mannequin: an evolving ideal of beauty Gayle Strege; Selling China: class gender and orientalism at the department store Sarah Cheang; 'The art of draping': window dressing Louisa Iarocci. Part III Place: Selling automobility: architecture as sales strategy in US car dealerships before 1920 Robert Buerglener; Mansions as marketing: the residential funeral home and American consumer culture 1915-1965 Dean Lampros; The common place of the common carrier: the American truck stop Ethel Goodstein-Murphree; A tale of two cities: image space and the balancing act of luxury merchandising John Potvin; Bibliography; Index.
Contents: Introduction: the image of visual merchandising Louisa Iarocci; Part I Promotion: Corridors of consumption: mid-19th-century commercial space and the reinvention of downtown Jeffrey A. Cohen; Hieroglyphs of commerce: the visual rhetoric of the German Sachplakat Kathleen Chapman; Selling perceptions of space: AT&T print ads 1908-1930 Emily Bills. Part II Products: Pontiac hood ornaments: marketing the Chief Mona Hadler; The store mannequin: an evolving ideal of beauty Gayle Strege; Selling China: class gender and orientalism at the department store Sarah Cheang; 'The art of draping': window dressing Louisa Iarocci. Part III Place: Selling automobility: architecture as sales strategy in US car dealerships before 1920 Robert Buerglener; Mansions as marketing: the residential funeral home and American consumer culture 1915-1965 Dean Lampros; The common place of the common carrier: the American truck stop Ethel Goodstein-Murphree; A tale of two cities: image space and the balancing act of luxury merchandising John Potvin; Bibliography; Index.
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