Visual Rhetoric
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural or verbal messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as suasory expressions of cultural meaning, as opposed to purely aesthetic consideration (Kress and van Leeuwen 18). Visual rhetoric examines also the relationship between images and writing. Some example...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural or verbal messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as suasory expressions of cultural meaning, as opposed to purely aesthetic consideration (Kress and van Leeuwen 18). Visual rhetoric examines also the relationship between images and writing. Some examples of artifacts analyzed by visual rhetoricians are charts, paintings, sculpture, diagrams, web pages, advertisements, movies, architecture, newspapers, photographs, etc. As shown in the works of the Groupe µ, visual rhetoric is closely related to the older study of semiotics. Semiotic theory seeks to describe the rhetorical significance of sign-making. Visual rhetoric is a broader study, covering all the visual ways humans try to communicate, outside academic policing (Kress 11).
