'Vitamania' tells how and why vitamins have become so important to so many Americans. Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present.
'Vitamania' tells how and why vitamins have become so important to so many Americans. Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present.
Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis "They need it now": popular science and advertising in the interwar period "To protect the interest of the public": vitamins, marketing, and research "Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling Miles one-a-day: the history of a vitamin dynasty Acnotabs: scientific evidence in the marketplace "Millions of consumers are being misled": the Food and Drug Administration and consumer protection "Preserve our health freedom": science in consumer politics "Intensity" makes the difference: vitamins in the political process Conclusion: vitamania?: vitamins in late twentieth-century United States
Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis "They need it now": popular science and advertising in the interwar period "To protect the interest of the public": vitamins, marketing, and research "Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling Miles one-a-day: the history of a vitamin dynasty Acnotabs: scientific evidence in the marketplace "Millions of consumers are being misled": the Food and Drug Administration and consumer protection "Preserve our health freedom": science in consumer politics "Intensity" makes the difference: vitamins in the political process Conclusion: vitamania?: vitamins in late twentieth-century United States
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