Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Vélo''v rental service run by the city of Lyon, France, in conjunction with the advertising company JCDecaux. The relationship with JCDecaux allows the city to provide the service on a cost neutral basis for the city, and at very low cost to users, in return for providing exclusive advertising access on bus shelters and the like. The primary aim is to reduce vehicle traffic within the city. The scheme also aims to reduce pollution, create a convivial atmosphere within the city, and encourage the health benefits of increased activity. Its name is a portemanteau of French vélo (bike) and English love.