Alan Siegel

Voice Lessons

How to Develop Simple and Powerful Corporate Communications

• Gebundenes Buch

Produktbeschreibung

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.

Produktdetails

• Verlag: Skyhorse Publishing
• Seitenzahl: 240
• Erscheinungstermin: 22. Mai 2025
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 429g
• ISBN-13: 9781510765887
• ISBN-10: 1510765883
• Artikelnr.: 61182034

Autorenporträt

Alan Siegel is one of the best-known figures in branding and a driving force behind the plain English movement in the United States and abroad. Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, Alan created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations. Alan has written extensively on branding and the importance of simplicity as a competitive advantage for the New York Times, Across the Board, and the National Law Journal and has appeared nationally on Today, PBS NewsHour, CBS, ABC News, and CNN. Alan’s presentation at the TED Conference was named by Forbes as one of the top five TED talks for entrepreneurs. Alan is also a eatured columnist for the Huffington Post. He is the author of a series of bestselling personal guides for the Wall Street Journal. A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University Law School. After returning from a two year tour of duty as a 1st Lieutenant in the US Army Artillery in Germany, Alan studied at the School of Visual Arts and Alexei Brodovich’s Design Laboratory.