High Quality Content by WIKIPEDIA articles! VOILÀ Hotel Rewards is a hotel loyalty program operated by Hospitality Marketing Concepts. The VOILÀ Hotel Rewards program was created in 2008 for frequent guests of boutique hotels and independent hotel chains. Members can earn and redeem points at participating hotels regardless of brand or location. The program relies on repeat guests and rewards frequent stays with increased status and additional privileges. VOILÀ Hotel Rewards is free to join and enrollment in the program is offered online at www.vhr.com.