Andere Kunden interessierten sich auch für
![Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 2015]( "Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 2015")
Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 201518,95 €![Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016]( "Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016")
Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 201618,95 €![The impact of product packaging on consumers¿ value perception]( "The impact of product packaging on consumers¿ value perception")
The impact of product packaging on consumers¿ value perception44,99 €![Factors with Strongest Contribution to Explaining Consumers¿ Search Intention as a Dependent Variable]( "Factors with Strongest Contribution to Explaining Consumers¿ Search Intention as a Dependent Variable")
Factors with Strongest Contribution to Explaining Consumers¿ Search Intention as a Dependent Variable17,95 €![Envy in Consumption. The Influence of Envy on Consumers¿ Buying Behavior for Branded Products]( "Envy in Consumption. The Influence of Envy on Consumers¿ Buying Behavior for Branded Products")
Envy in Consumption. The Influence of Envy on Consumers¿ Buying Behavior for Branded Products27,95 €![Strategies to put the Trend of ¿Mobile Moments¿ in the US consumers¿ mind]( "Strategies to put the Trend of ¿Mobile Moments¿ in the US consumers¿ mind")
Strategies to put the Trend of ¿Mobile Moments¿ in the US consumers¿ mind17,95 €![Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers¿ Sensory Perception]( "Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers¿ Sensory Perception")
Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers¿ Sensory Perception19,95 €
Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 72, University of Brighton (Business School), course: Digital Marketing, language: English, abstract: The aim of this paper is to discuss some reasons why consumers remain sceptical about corporate social responsibility actions and motives, and how to diminish scepticism towards a company and its CSR actions. Moreover, based on the example of Volkswagen's ongoing crisis there is a new challenge for CSR and many companies. This paper will be divided into three parts. The first part gives a brief overview of CSR and illustrates the attention of consumers to it and explains why they are sceptical towards corporate social responsibility and certain inner motives of profit-based organisations. The second part highlights evidence about the types of communication that could be effective in reducing scepticism and stresses how people react to companies' misbehaviour. The third part emphasizes a brief summary regarding the outcome of Volkswagen's 2015 crisis, and highlights the new demands of consumers and society towards companies and their CSR.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.