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High Quality Content by WIKIPEDIA articles! The role of a voluntary hotel chain is to enhance the marketing and sales campaigns of hotels members. It gathers independent hotels which have common quality criteria. There are 37 voluntary hotel chains in France among which HOTELS & PREFERENCE and Châteaux & Hôtels de Collection. Both are predominantly present in this country.A voluntary hotel chain selects independent hotels according to its market position. It offers them a grateful clientele who acknowledge the chain's quality guarantees. Thanks to it brand awareness, a voluntary hotel chain promotes its hotel members and increases their sales and visibility. The most important chains have a call center, a directory and a website that gathers all the hotel members- within an online booking engine.