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This book explores the nature, structure, culture,
products and services of the global tourism
industry, with a particular focus on its inherent
vulnerability to a plethora of internal and external
pressures and opportunities. Vulnerabilities
discussed include the dynamic global environment
(political, economic, social and technological
domains), changing customer markets, supply chain
issues between interconnected tourism sectors and
service providers, the degradation of tourism
products, public and private sector interface
issues, together with many associated aspects. It
then develops an analytical model which encompasses
the major vulnerability fields and can be used by
tourism managers at all levels to assess their
levels of vulnerability and thence to better prepare
their businesses to anticipate and cope with
inevitable pressures, towards ongoing sustainability
of the global industry.
products and services of the global tourism
industry, with a particular focus on its inherent
vulnerability to a plethora of internal and external
pressures and opportunities. Vulnerabilities
discussed include the dynamic global environment
(political, economic, social and technological
domains), changing customer markets, supply chain
issues between interconnected tourism sectors and
service providers, the degradation of tourism
products, public and private sector interface
issues, together with many associated aspects. It
then develops an analytical model which encompasses
the major vulnerability fields and can be used by
tourism managers at all levels to assess their
levels of vulnerability and thence to better prepare
their businesses to anticipate and cope with
inevitable pressures, towards ongoing sustainability
of the global industry.