Waggener Edstrom Worldwide

Herausgegeben:Surhone, Lambert M.; Timpledon, Miriam T.; Marseken, Susan F.

• Broschiertes Buch

Produktbeschreibung

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Waggener Edstrom Worldwide (WE) is a large privately owned public relations agency. WE provides communications services to global organizations. The firm is perhaps best known as the longstanding PR firm for Microsoft.Melissa Waggener Zorkin founded the Waggener Group in 1983, working at the time with Microsoft and other technology companies. In 1984, Pam Edstrom joined the Waggener Group as an agency partner to Melissa Waggener, and the firm was renamed Waggener Edstrom in 1990.The agency broadened its client portfolio and range of services with specialized practices Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. In 2005, the agency was renamed Waggener Edstrom Worldwide to better reflect its global operations across the U.S., Europe and Asia.

Produktdetails

• Verlag: Betascript Publishing
• Seitenzahl: 100
• Englisch
• Abmessung: 220mm
• ISBN-13: 9786130896256
• ISBN-10: 6130896255
• Artikelnr.: 29838727