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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Waldemar Pförtsch (born 19 September 1951 in Bamberg, Germany) is professor, author and consultant in the realm of international business, business strategy and B2B marketing in Stuttgart, Germany; Chicago, Illinois; and Shanghai, China.Pförtsch holds degrees in economics and business administration as well as a PhD from the Free University Berlin in social sciences. He has been consultant with the United Nations Industrial Development Organization and was for decades working for leading international consultancies in the US, in Europe and in Asia where he consulted to many major U.S. and foreign companies. He is currently teaching at China Europe International Business School, Shanghai.