High Quality Content by WIKIPEDIA articles! Phillips was one of the first broadcasters to routinely use humorous and offbeat phone calls in his show, including prank phone calls. Sometimes, he called random payphones to see who would answer. For example, he called a pet cemetery to arrange a funeral for his mouse, and on another occasion he tracked down Benjamin Gingiss, founder of Gingiss Formal Wear, while the man was on vacation in the Bahamas to ask him where the fire extinguishers were kept in the store.Another time, Phillips called Ipanema, a neighborhood located on the southern region of the city of Rio de Janeiro, Brazil, and inquired whether there were any women there who were "tall and tan and young and lovely." He tried to order pizza from Rome and even tried to return a natural Christmas tree weeks into the new year because it had browned and lost all its needles. On one occasion, he managed to obtain.