Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the world every day. Rapidly expanding into emerging markets, Walmart is a tough competitor for retailers and a vital customer for manufacturers as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart offers a comprehensive insight into how the retailer emerged from its humble roots in rural Arkansas to become a global retailing phenomenon. It's a period of change for the world's largest…mehr
Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the world every day. Rapidly expanding into emerging markets, Walmart is a tough competitor for retailers and a vital customer for manufacturers as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart offers a comprehensive insight into how the retailer emerged from its humble roots in rural Arkansas to become a global retailing phenomenon. It's a period of change for the world's largest retailermarking the first time in the company's history that it operated more stores internationally than in the US, a clear indication of where future growth opportunities lie. As Walmart approaches its 50th anniversary, Berg and Roberts offeran objective analysis of the company's global impact on competitors, suppliers and consumers and, crucially, how it will reposition itself for the next 50 years of growthHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Bryan Roberts has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm. Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.
Inhaltsangabe
1. Is Walmart the best positioned retailer on the globe? 2. Rise of consumerism Arrival of the boom times 3. House of (Walmart) brands Shifting away from national brands Great values The globalization of private label The brands behind the private labels 4. Don't aggravate the customer I can't believe it's not on shelves We didn't add back 3,000... no it was more like 9,000 SKU rationalization: far from perfection but a vital process Doing more with less Outsmarting the elephant 5. It's an EDLP world The consumer advocate and king of deflation Recession lesson #1: never take your eye off the customer The path to efficiency How Walmart broke the supermarket pricing model Too concerned with trading down over trading out No need for weapons of mass distraction Preço Baixo Todo Dia: is it an EDLP world? EDLP doesn't exist without EDLC Kakaku Yasuku - EDLP implementation isn't always seamless Walmart versus inflation 6. Walmart and its suppliers Walmart and its supplier: the evolution of collaboration Canoeing with P&G Dinner with General Electric Collaboration takes hold Is collaboration on the wane? 'Tough but fair negotiations' The dependence of US suppliers on Walmart Pharmaceuticals and alcohol have a convoluted route to the shopper Tobacco & confectionery - the McLane clause Lack of disclosure from private and international businesses Reliance on Walmart as high as 55 per cent P&G leading the way The power is now with Walmart Walmart's shopper-centricity driving customer-centricity from suppliers Is Walmart lacking insight? As Walmart evolves, suppliers must follow suit Structural alignment is key Assortment editing and the impact on suppliers Vendors and sustainability 7. Removing the margin-takers The evolution of global sourcing at Walmart New global sourcing strategy unveiled in 2010 Does global buying really exist? Grocery is still a national business Walmart's quest for leverage Global Brands Imports gaining traction GMCs yielding results 8. Still leading in logistics The scale of Walmart's logistics system In-house supply chain development Food for thought Supplier collaboration Globalizing supply chain excellence Globalizing one country at a time Greening the supply chain Implications for suppliers 9. The surest way to predict the future is to invent it Technology takes hold in the 1970s The 1980s: technology acceleration in-store Opening the inner sanctum: Walmart's use of third-party IT suppliers Data warehousing: helping Walmart drink from a hosepipe of information Retail Link: a new era for Walmart and its suppliers The false dawn of RFID The globalization of technology in Walmart Technology and private label development Price optimization Bean counting and number-crunching In-store technology 'Our computer really does give us the power of competitive advantage' 10. Facing up to a multi-channel future From Little Rock to Big Apple The Supercenter and Walmart's rise to grocery domination The final frontier: getting bigger by going small The icing on the cake The British are coming Grandma, the Manhattanite and fraternity boys The kinds of convenience: US drugstores Living off Walmart's crumbs Digital evolution Democratization of technology Amazon - 'the Walmart of our era' Going global.com 11. Going global: Walmart's international retail leadership Walmart International's market entry strategies By the numbers Walmart International in context Walmart International performance The scope and scale of Walmart International Channel strategy Small-box development Walmart International: the good, the bad and the ugly Where next? 12. Tomorrow's Walmart Appendix Further reading Index
1. Is Walmart the best positioned retailer on the globe? 2. Rise of consumerism Arrival of the boom times 3. House of (Walmart) brands Shifting away from national brands Great values The globalization of private label The brands behind the private labels 4. Don't aggravate the customer I can't believe it's not on shelves We didn't add back 3,000... no it was more like 9,000 SKU rationalization: far from perfection but a vital process Doing more with less Outsmarting the elephant 5. It's an EDLP world The consumer advocate and king of deflation Recession lesson #1: never take your eye off the customer The path to efficiency How Walmart broke the supermarket pricing model Too concerned with trading down over trading out No need for weapons of mass distraction Preço Baixo Todo Dia: is it an EDLP world? EDLP doesn't exist without EDLC Kakaku Yasuku - EDLP implementation isn't always seamless Walmart versus inflation 6. Walmart and its suppliers Walmart and its supplier: the evolution of collaboration Canoeing with P&G Dinner with General Electric Collaboration takes hold Is collaboration on the wane? 'Tough but fair negotiations' The dependence of US suppliers on Walmart Pharmaceuticals and alcohol have a convoluted route to the shopper Tobacco & confectionery - the McLane clause Lack of disclosure from private and international businesses Reliance on Walmart as high as 55 per cent P&G leading the way The power is now with Walmart Walmart's shopper-centricity driving customer-centricity from suppliers Is Walmart lacking insight? As Walmart evolves, suppliers must follow suit Structural alignment is key Assortment editing and the impact on suppliers Vendors and sustainability 7. Removing the margin-takers The evolution of global sourcing at Walmart New global sourcing strategy unveiled in 2010 Does global buying really exist? Grocery is still a national business Walmart's quest for leverage Global Brands Imports gaining traction GMCs yielding results 8. Still leading in logistics The scale of Walmart's logistics system In-house supply chain development Food for thought Supplier collaboration Globalizing supply chain excellence Globalizing one country at a time Greening the supply chain Implications for suppliers 9. The surest way to predict the future is to invent it Technology takes hold in the 1970s The 1980s: technology acceleration in-store Opening the inner sanctum: Walmart's use of third-party IT suppliers Data warehousing: helping Walmart drink from a hosepipe of information Retail Link: a new era for Walmart and its suppliers The false dawn of RFID The globalization of technology in Walmart Technology and private label development Price optimization Bean counting and number-crunching In-store technology 'Our computer really does give us the power of competitive advantage' 10. Facing up to a multi-channel future From Little Rock to Big Apple The Supercenter and Walmart's rise to grocery domination The final frontier: getting bigger by going small The icing on the cake The British are coming Grandma, the Manhattanite and fraternity boys The kinds of convenience: US drugstores Living off Walmart's crumbs Digital evolution Democratization of technology Amazon - 'the Walmart of our era' Going global.com 11. Going global: Walmart's international retail leadership Walmart International's market entry strategies By the numbers Walmart International in context Walmart International performance The scope and scale of Walmart International Channel strategy Small-box development Walmart International: the good, the bad and the ugly Where next? 12. Tomorrow's Walmart Appendix Further reading Index
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