Nicholas Hirshon

We Want Fish Sticks

The Bizarre and Infamous Rebranding of the New York Islanders

• Gebundenes Buch

Produktbeschreibung

Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric¿Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998. ¿ ¿

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Produktdetails

• Verlag: Nebraska
• Seitenzahl: 312
• Erscheinungstermin: 1. Dezember 2018
• Englisch
• Abmessung: 231mm x 160mm x 30mm
• Gewicht: 612g
• ISBN-13: 9781496206534
• ISBN-10: 1496206533
• Artikelnr.: 52424788

Autorenporträt

Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998.  

Inhaltsangabe

List of Illustrations    
Foreword, by Éric Fichaud    
Acknowledgments    
Introduction    
1. Birth of a Brand    
2. A Frozen-Dinner Franchise    
3. The Baymen and the Bruin    
4. New Team, Dashed Dream    
5. Dead in the Water    
6. Spano for President    
7. From Savior to Devil    
Epilogue    
Appendix: Interview with Graphic Designer Pat McDarby    
Notes    
Bibliography    
Index