Humbert Lesca is Emeritus Professor at Pierre Mendès France University, Grenoble, France and director of research at the CERAG-CNRS (center for studies and research applied to management) laboratory. Nicolas Lesca is Professor at Claude Bernard University, Lyon, France, and a director of research at the CERAG-CNRS laboratory.
Introduction xi
Chapter 1. Concepts, Issues and Hypotheses 1
1.1. Introduction: governance and radar 1
1.2. The organization's environment and its governance through a "storm" 8
1.3. Anticipation (act of looking forward) 15
1.4. Anticipative information: two types 23
1.5. Weak signals 25
1.6. Detecting weak signals 43
1.7. Interpreting, amplifying and exploiting weak signals to support
strategic decision making 47
1.8. Puzzle® method for the operationalization of CCM 59
1.9. Global VASIC process for detecting, recognizing and utilizing weak
signals 69
1.10. Conclusion 79
Chapter 2. Detecting, Recognizing and Corroborating a Weak Signal:
Applications 81
2.1. Recognition of a weak signal: examples 82
2.2. Making a new weak signal reliable 95
2.3. Conclusion 101
Chapter 3. Utilization of Weak Signals, Collective Creation of Meaning:
Applications 105
3.1. The Roger case: should we fear this new entrant to our industry? (the
banking sector) 105
3.2. The case for "valorizing CO2 as a commodity": a preliminary study for
the selection of a new
strategic direction 119
3.3. The Danone case. The ministry is worried: are there signs showing that
companies will destroy jobs over the next two years? Could Danone leave
France? 132
3.4. The Opel case: initiating collective transversal intelligence to aid
strategic decision-making 147
3.5. Conclusion 163
Chapter 4. Preparation of Weak Signals for Sessions in Collective Creation
of Meaning: Applications 169
4.1. Introduction: two starting situations 169
4.2. The Roger case (continued): how are the news briefs used in the Roger
CCM session prepared? 170
4.3. CO2 valorization case: automatic search for "news briefs" 174
4.4. The Danone case: preparation of the weak signals 181
4.5. Software modules for assisting in the automatic search for news briefs
185
4.6. Conclusion 196
Conclusion 199
Glossary 203
Bibliography 217
Index 227
