Weaponized Marketing - Merriam, Lisa; Kotler, Milton
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the worldâ s leading brands to succeed where military might and diplomacy have failed.

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Produktbeschreibung
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the worldâ s leading brands to succeed where military might and diplomacy have failed.
Autorenporträt
By Lisa Merriam and Milton Kotler