This book gives photographers a solid understanding of the workflow for building a website and online portfolio. Created on the principle that content is design and design is content, the book begins with content strategy, including editing a body of work, so that a photographerâ¿s web presence is a true, brand-focused calling card. Combining design fundamentals and concepts with DIY approaches alongside recommendations and steps for choosing a website solution, this book provides photographers and students with a focused resource for building a solid web presence. Includes interviews with industry professionals.…mehr
This book gives photographers a solid understanding of the workflow for building a website and online portfolio. Created on the principle that content is design and design is content, the book begins with content strategy, including editing a body of work, so that a photographerâ¿s web presence is a true, brand-focused calling card. Combining design fundamentals and concepts with DIY approaches alongside recommendations and steps for choosing a website solution, this book provides photographers and students with a focused resource for building a solid web presence. Includes interviews with industry professionals.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Part I. Personal brand 1. How to identify your personal brand? 2. Moodboards 3. Take a close look at your photography 4. Editing your work (Industry professionals) 5. Where are the holes? 6. It's not Just About the Work Part II. Identify your vision 7. What is marketing? 8. Why Marketing Doesn't Have to Feel Icky 9. Your website is your 24/7 Online hub 10. Content Strategy for Photographers 11. You are a publisher 12. What to Include on Your Website? (Industry professionals) 13. Words Matter Part III. The Build 14. Graphic Design Principles 15. Build the Frame 16. SEO at the Beginning 17. What is User Experience? 18. Navigation: "Don't make me think" 19. Goals 20. The Slash 21. Trends 22. Future-proof your website 23. Template or Custom? 24. Security & Maintenance Part IV. Next Steps 25. What to Look for in a Web Designer & Developer 26. Blogging: Feed Your Hub 27. Be the expert in X (Case studies) 28. Social Media: Your Satellites (Case studies) Appendix 1: Jargon Appendix 2: Resources
Part I. Personal brand 1. How to identify your personal brand? 2. Moodboards 3. Take a close look at your photography 4. Editing your work (Industry professionals) 5. Where are the holes? 6. It's not Just About the Work Part II. Identify your vision 7. What is marketing? 8. Why Marketing Doesn't Have to Feel Icky 9. Your website is your 24/7 Online hub 10. Content Strategy for Photographers 11. You are a publisher 12. What to Include on Your Website? (Industry professionals) 13. Words Matter Part III. The Build 14. Graphic Design Principles 15. Build the Frame 16. SEO at the Beginning 17. What is User Experience? 18. Navigation: "Don't make me think" 19. Goals 20. The Slash 21. Trends 22. Future-proof your website 23. Template or Custom? 24. Security & Maintenance Part IV. Next Steps 25. What to Look for in a Web Designer & Developer 26. Blogging: Feed Your Hub 27. Be the expert in X (Case studies) 28. Social Media: Your Satellites (Case studies) Appendix 1: Jargon Appendix 2: Resources
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