Tom Hutchison

Gebundenes Buch

Web Marketing for the Music Business

Beschreibung

Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website.

Autor

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 304
• Erscheinungstermin: 11. Juli 2017
• Englisch
• Gewicht: 558g
• ISBN-13: 9781138453289
• ISBN-10: 1138453285
• Artikelnr.: 48950939