Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.
Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.
Chapter 1: Survey research and web surveys Definition and typology Web survey process Evolution of web surveys, applications and related practices Chapter 2: Pre-fielding Mode elaboration Sampling Questionnaire preparation Technical preparations Nonresponse strategy General management Chapter 3: Fielding Recruiting Measurement Processing and monitoring Chapter 4: Post-fielding Data preparation Preliminary results Data exporting and documentation Chapter 5: Selected topics in web survey implementation Smartphones, tablets and other devices Online panels Web survey software Chapter 6: Broader context of web surveys Broader methodological context Web surveys within the project management framework The web survey profession Web survey bibliography Chapter 7: Future of web surveys General technological developments Web survey software Methodology Broader business and societal issues Chapter 8: Conclusions
Chapter 1: Survey research and web surveys Definition and typology Web survey process Evolution of web surveys, applications and related practices Chapter 2: Pre-fielding Mode elaboration Sampling Questionnaire preparation Technical preparations Nonresponse strategy General management Chapter 3: Fielding Recruiting Measurement Processing and monitoring Chapter 4: Post-fielding Data preparation Preliminary results Data exporting and documentation Chapter 5: Selected topics in web survey implementation Smartphones, tablets and other devices Online panels Web survey software Chapter 6: Broader context of web surveys Broader methodological context Web surveys within the project management framework The web survey profession Web survey bibliography Chapter 7: Future of web surveys General technological developments Web survey software Methodology Broader business and societal issues Chapter 8: Conclusions
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