Richard Pettinger, Peter Economy, Kathleen Allen

Weekend MBA for Dummies

• Broschiertes Buch

Produktbeschreibung

Packed with info on today's hottest business trends

Boost your management skills and put yourself on the fast track to success

A graduate MBA programme gives you the business expertise you need for success. But what if you don't have the time or money to take a full MBA course? That's where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e-commerce, and other business school topics, it's just what you need to turbocharge your career.

- Motivate employees and build great teams

- Understand financial fundamentals

- Create effective marketing plans

- Come out ahead in negotiations

- Make the Internet work for you

Produktdetails

• Verlag: Wiley & Sons
• Seitenzahl: 384
• Englisch
• Gewicht: 770g
• ISBN-13: 9780470060971
• ISBN-10: 0470060972
• Artikelnr.: 22617393

Autorenporträt

Richard Pettinger is a senior management lecturer and author of over 30 management books. Dr Kathleen Allen is the author of several books on entrepreneurship. Peter Economy is a management writer and consultant.

Inhaltsangabe

Part 1: The New Improved World of Business.Chapter 1: Change or Die!Chapter 2: Information Technology and Competitive Advantage.Chapter 3: The Global Business.Chapter 4: Strategic Planning: the Use and Value of the Crystal Ball.Part 11: Managing in the New World.Chapter 5: Managing is Hard;Leading is Even Harder.Chapter 6: Carrots and Sticks: Motivation and Commitment.Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees.Chapter 8: One for All and All for One: Teams that Work.Chapter 9: Behave Yourself: Ethics and Standards.Part 111 Money: What You Don't Know Will Hurt You.Chapter 10: All You Ever Wanted to Know About Accounting.Chapter 11: Making Sense of Financial Statements.Chapter 12: The Mysteries of Financial Planning and Analysis.Chapter 13: It Takes Money to Make Money.Chapter 14: Understanding Stocks and Shares.Part 1V: Marketing in the New World.Chapter 15: You Are Nothing Without Customers.Chapter 16: Focussing Your Efforts: Marketing Planning.Chapter 17: Does Anyone Really Pay Attention to Advertising and Promotion.Chapter 18: The New World of Selling.Part V: Other Important Stuff.Chapter 19: Manufacturing, Services and Distribution: Technology Makes the Difference.Chapter 20: Risk Management.Chapter 21: In Business, Everything is a Negotiation.Chapter 22: Some Basic Entrepreneurial Economics.Part V1: The Part of Tens.Chapter 23: Ten Biggest Mistakes Managers Make.Chapter 24: Ten Creative Ways to Market Your Products and Services.Chapter 25: Ten Best Free Business Resources.Chapter 26: Ten Steps to Improve Your Cash Flow - Now!Chapter 27: Ten Best MBA Books.