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The ever-playful Why Factory proposes design collaboration with residents as a new kind of game With (W)EGO: Tailor-Made Housing, the Why Factory investigates participatory processes in housing design--processes that establish the grounds for negotiation between the desires of residents, designers and architects. To achieve this, Wegocity has conceptualized a kind of "gaming" process that adapts the requirements of each resident and transforms them into spatial needs. As a result of this "game," unforeseen housing typologies emerge through a truly human-driven residential building. (W)EGO: Tailor-Made Housing is part of the Why Factory's Future Cities series, following Visionary Cities, Green Dream, Vertical Village, Hong Kong Fantasies, City Shocks, We Want World Wonders and Absolute Leisure.